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East Cost – West Coast Hustle 0


I am a Bay Area native and now a new New Yorker. In the interim, I earned my stripes in Atlanta and a few boomerang gigs in San Francisco. I have observed and respect the uninhibited spirit of the Bay Area. Ideas born here, do not let obstacles get in the way. Atlanta hustle has a fiercely independent flow and persistence that shapes ideas born in the South. New York is on an entirely different level of hustle – it is outcomes focused, it is serious, ideas from here are purposeful.

It’s 6 PM in San Francisco and rush hour has passed and offices are empty.
It’s 9 PM in New York and the second shift of the grind is getting started.

Sustainable teams need a balance of approaches and resources to get the job done. I am glad to be working in dual mode this week – management and East Coast hustle in the morning and West Coast inspiration afternoons.

Rainy SF today. Glad we had a short walk from Ogilvy SF to visit the Nestlé SVIO.

A post shared by Peter Fasano (@pfasano) on

Day Zero 0


It’s Saturday morning, day zero of a few things. The winter is over. I love to be outside – especially with my family. I have my health and would like to be healthier. I have a few things to say.

1) This is my first blog post in a long time….
Twitter is my go-to place to discover things of interest and share what’s on my mind. The sidebar I enabled on my blog has been a poor substitute for sharing my thought about the Tweet “mental bookmark,” that I posted. My goal is to review the daily feed and write about the Tweets of interest and other things.

2) In 20 min, I will be out for my first run in a long time…
The goal today is to put in an intense mile as part of an interval training program. I am excited to have my daughter join me in the effort. I think we will target a June 5k.

That’s all for now. Time to get outside.

THE BUSINESS OF BEING SOCIAL:: it’s all about the data 0


Excellent recap from the 2015 Mobile World Congress.

Mobile World Congress 2015: Full Recap from Ogilvy & Mather

Why We Share? Research from Social@Ogilvy 0


Global research from Social@Ogilvy and SurveyMonkey capture great regional and cultural insights about why we share in social.

Why do people share on social media? Global survey results from Social@Ogilvy

What do you know about Social Content Optimization? 0


I really like this infographic series from that captures the social content keywords by top publishers that grabbed the most attention.
Key takeaways:

  • Positive adjectives
  • Knowledge-based verbs
  • Photos

More brand publishing details in this post from Contently.


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