Category Event

SXSW: Native Uprising: Is Content The New Advertising? 0


Just found this video of my panel at OMMA SXSW.

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Power Of Now: Media and Marketing Take On The Real Time Challenge 0


OMMA Atlanta

#RealTimeSucks is generally true. I was really surprised to achieve alignment with my panel colleagues over the term “Advocate” vs “Influencer.” The fundamentals of Real Time Marketing planning, creating and amplifying were discussed in the session. Thanks OMMA for the event.

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SXSW: What to do with all this data? 0


The Ogilvy crew did an amazing job of developing this series of Slideshare posts from SXSW.

This is mine: What to do with all this data?

Notes from the OMMA at SXSW series.


What To Do With All This Data? #SXSW #OgilvySXSW from Ogilvy & Mather

Thanks ClickZ for the article mention: SXSW 2014 Hottest Topics… 0


ClickZ assembled the inputs from a few folks in the marketing and tech biz to package our POVs into this post. It reads like Nathaniel Perez (@perezable) and I are studying the same playbookWearable Tech and The Internet of Things are the center of our attention. Read the post and the insights from me and other contributors at DigitasLBI, Organic, Pandora, BBDO, TBWA\Chiat\Day, SapientNitro.

See you at “spring break for nerds” … 0


My annual “spring break for nerds” trip to Austin for the SXSW has a heart that beats at the center of the Driskill Hotel bar.

Driskel Hotel Bar

Driskill Bar

We gather here for late night conversations yielding the most value and percolate for the months following. I anticipate conversations this year will bubble up into three focus areas – Big Data, The Internet of Things and Collaborative Economies. The event proves the market supply and demand opportunities that drive collaborative economies – I booked my stay at Airbnb and will navigate the city with via UberX and a shared bike. The Internet of things driving home, car and health tech are exploding as consumers embrace quantifying and optimizing their daily lives. Together, these two trends are driving the insights and innovation for the startup and corporate worlds through big data. Meet me for a drink after 1 AM to carry on the conversation.

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