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mass+logic :: owners manual is the blog of Peter Fasano.

Global Consulting Principal, Digital Strategy at OgilvyRED | Social Business and Digital Marketing Leader

This blog reflects my thinking about innovation, digital transformation, social brands, societal trends and how they converge to drive social business. I am privileged to have worked with global brands and to have gained broad experience in marketing, mobile, search and enterprise technology to shape my perspective.

Agency travels:

  • Ogilvy & Mather, IPG/Reprise Media, iCrossing & Armchair Media

Enterprise technology:

  • Software AG

Client experience:

  • CPG ::  Esteé Lauder, Nestlé
  • Financial ::  Allstate, Discover, Fidelity Investments, ING, State Street Bank, Zecco
  • Pharma ::  Merck & Co.
  • Restaurant and Bev ::  Darden Restaurants, The Coca-Cola Company, Yum Brands
  • Transportation ::  UPS
  • Government ::  NASA, Navy
  • Higher Ed ::  DeVry University, Emory University, Florida Community College at Jacksonville
  • Media ::  Associated Press, CBS, Houghton Mifflin, Turner Broadcasting Systems
  • Retail ::  Target, Express
  • Tech ::  Microsoft, Google,  U.S. Cellular

Startup consulting:

  • Slideshare
  • Dabble
  • Cancer Social Network

Speaking and panels:

  • SXSW, OMMA, Social Media Club, Social Media Clubhouse, Social Media Today Social Shakeup, ExactTarget Connections, YPulse Youth Mashup, The Advertising Research Foundation, The 140 Characters Conference, AdTech San Francisco, Giant Screen Cinema Association, Georgia Product Development Association, PR Camp Atlanta & New York, New Media Atlanta, Product Camp Atlanta

Let’s talk …

contact :: Peter Fasano

E ::  peter at mass-logic.com
M ::  four zero four 822-0758
T ::  @pfasano

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The contents of this blog are my personal opinions and not those of my current or former clients/employers.

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