We gather here for late night conversations yielding the most value and percolate for the months following. I anticipate conversations this year will bubble up into three focus areas – Big Data, The Internet of Things and Collaborative Economies. The event proves the market supply and demand opportunities that drive collaborative economies – I booked my stay at Airbnb and will navigate the city with via UberX and a shared bike. The Internet of things driving home, car and health tech are exploding as consumers embrace quantifying and optimizing their daily lives. Together, these two trends are driving the insights and innovation for the startup and corporate worlds through big data. Meet me for a drink after 1 AM to carry on the conversation.
Thanks to Social Media Club (@socialmediaclub) and my favorite gathering at each SXSW, Social Media Clubhouse for the innovation to talk about social advertising. Jennifer Navarrete (@epodcaster) interviewed my colleague Brian Kotlyar (@bkotlyar) and I in the 2012 IBM Social Lounge. In the interview I share my thoughts about the relationship of social engagement and social advertising on Facebook and Twitter.