thanks to David Berkowitz for posting our video session from the first 140 Character Conference in New York City on June 16/17.
“twitter as the GPS for the Greater Social Media Mesh”
Aaron Strout (@AaronStrout) – CMO, Powered, Inc.
Brian Morrissey (@bmorrissey) – Digital Editor at Adweek
David Berkowitz (@dberkowitz) – Emerging Media Director, 360i
Hadley Stern (@hadleystern) – Vice-President, Fidelity Labs
Peter Fasano (@pfasano) – Principal/Lead Catalyst, Mass+Logic
The Characters « 140 Character Conference.
Very excited to join the the cast of characters at the mega Tweetup in June. I have organized a panel that includes: Aaron Strout, David Berkowitz and Brian Morrissey.
Our hypothesis for the conversation is: Twitter as GPS
We are intrigued by the potential that Twitter offers us as a measure of interest and intent unlike other social media channels. We view Twitter as a means of informing us about forward trending or GPS to measure where we will be going. Twitter as a GPS assists us to establish what ripple will evolve into a swell and become a wave. The subsequent swell is the spread across the broader social mesh communicated in the format of those mediums like video, audio and long form journaling. The wave is the maturing of the swell into broadcast media and community conversation. These are the cycles to watch and engage with. Twitter uniquely provides me the ability to dissect the geographies, frequencies, mechanics and level of influence over time to understand the dynamics of conversations. At present, the GPS exists as a loose collection of tools, seeing this as a dashboard in the future. A dashboard that Media professionals will use to measure, realign and engage with their markets; customers, employees, partners, viewers, subscribers, etc …
What are your thoughts?