Category Video

SXSW: Native Uprising: Is Content The New Advertising? 0

Mar31

Just found this video of my panel at OMMA SXSW.

Video streaming by Ustream

Power Of Now: Media and Marketing Take On The Real Time Challenge 0

Mar30

OMMA Atlanta

#RealTimeSucks is generally true. I was really surprised to achieve alignment with my panel colleagues over the term “Advocate” vs “Influencer.” The fundamentals of Real Time Marketing planning, creating and amplifying were discussed in the session. Thanks OMMA for the event.

Video streaming by Ustream

 

A Foundation for Social Advertising 0

Apr4

Thanks to Social Media Club (@socialmediaclub) and my favorite gathering at each SXSW, Social Media Clubhouse for the innovation to talk about social advertising. Jennifer Navarrete (@epodcaster) interviewed my colleague Brian Kotlyar (@bkotlyar) and I in the 2012 IBM Social Lounge. In the interview I share my thoughts about the relationship of social engagement and social advertising on Facebook and Twitter.

[youtube]http://youtu.be/uIe_eDxIZEk[/youtube]

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