Article written

  • on 28.04.2010
  • at 02:30 AM
  • by Peter

Serendipity & Joining The Dachis Group 13


Serendipity is the only word to describe my +10 years of listening, creating and sharing as a business consultant in the age of social technology.

Serendipity brought me to a brilliant technologist Robert Occhialini (@bump) and his intriguing use of software from UserLand Software and Pyra Labs that challenged my perception about web development, publishing and enterprise software. Serendipity exposed me to visionaries like Tim Berners-Lee (@timberners_lee) via his Semantic Web keynote at XML World ’00, Doc Searls (@dsearls) via the many readings of Cluetrain Manifesto since ‘oo and Jaron Lanier as his UPS driver at VPL Research in the late 80’s and experiencing virtual worlds for the first time. Reflecting on my journey and the network of friends, colleagues and clients – most moving from one lifecycle to the other – so many have seeded my sense of design, systems and social computing.

In reflection of my digital and social journey this decision to join The Dachis Group comes with great clarity. Chance reconnected me with Peter Kim (@peterkim) again from our first interactions in his early Forrester days and his current venture with Jeff Dachis (@jeffdachis) and team. It was the serendipity of SXSWi ’09 that introduced me to Jeff and his nascent business vision of The Dachis Group (@dachisgroup). Shortly after, collaboration with extended Dachis team offered a better understanding of true capabilities and definition of Social Business Design. This brings us to SXSWi ’10 and the anniversary of that first meeting but under much different circumstances – a year of client wins for The Dachis Group and my year of collaborating with “the biggest brand In the world” to launch its social media strategy. We found this intersecting point to be the common alignment of leading enterprise transformation and social business design.

It is with great respect and honor that I leave my current consulting role as a Social Media Marketing Manager at The Coca-Cola Company. I am privileged to have lead global discovery, strategy and delivery of social media product and marketing programs for this amazing organization. With the support of Michael Donnelly (@michaeldonnelly) the executive team, my collaboration with global and regional marketing communities, my wingman Brad Ruffkess (@ruffkess) and a small team of believers – we moved mountains. Over +18 months we went from a social media volume of three to nine worldwide (on a scale of one to eleven). Leading product management and community management of Twitter and YouTube platforms along with strategic input to global and regional social media marketing is the dream job for any social media consultant. This has been a truly unique opportunity to contribute to the operation and execution of the nascent business transformation of this global brand leader. Where does one go from here?

I have accepted this unique opportunity to contribute to the success of The Dachis Group as an Engagement Manager. It is my curiosity for seeking patterns of design within the complexity of the enterprise that drive me. It is the experience I can offer to provide holistic perspective to social computing, business and consumer interaction. It is the reality of preparing business for real-time engagement. It is the right time to join this culture of equally seasoned and passionate people. These factors and many more lead me to alter my course to push greater limits. It is my belief that this group will turn the social business volume to a new level – eleven.

Thanks to all of those that have been part of my journey and to Jeff and Pete for being ready to start our venture. Stay tuned for the chapters to come …

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There are 13 comments for this post

  1. […] This post was mentioned on Twitter by Peter Fasano. Peter Fasano said: Serendipity & Joining The Dachis Group: […]

  2. Congrats on the move to Dachis Group Peter!! They are really lucky to have you on board with the rest of the awesome crew there!

    Best of luck to you!!

    -Christine @cmajor

  3. Adam Cohen says:

    Congrats Peter – looking forward to hearing about the big impact you and the rest of the Dachis team have this year.

  4. […] University, Long Beach. Peter speaks more about his decision to join Dachis Group on his blog, mass+logic and he tweets as […]

  5. […] University, Long Beach. Peter speaks more about his decision to join Dachis Group on his blog, mass+logic and he tweets as […]

  6. Peter –

    It’s been a privilege to watch your journey and see you start this next chapter. I’ve learned much over the years both as colleagues and friends. Dachis is lucky to have you and I know you will be greatly missed by the Coke team.

    Hope to see you when I’m in ATL this week and on the road at future events.

    All the best,

  7. Rhonda Lowry says:

    Thanks for sharing a little serendipity with me yesterday. It was a pleasure to finally meet you. All the best for the new adventure.

  8. Amy says:

    […] University, Long Beach. Peter speaks more about his decision to join Dachis Group on his blog, mass+logic and he tweets as […]

  9. Success says:

    Hello from Vyatka River!!! Thank you for information! Itґs a good idea for next full revision…
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  10. Hey Peter,

    Congrats! I hadn’t noticed this when it happened, but having just found out I am very excited for you. Great luck in doing as well at Dachis as you did a Coke and before.


  11. […] A belated congratulations to former social media marketing manager at The Coca-Cola Company, Peter Fasano — he joined The Dachis Group as their engagement manager this spring. >> mass+logic :: owners manual […]

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