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mass+logic :: owners manual is the blog of Peter Fasano.

Global Consulting Principal, Digital Strategy at OgilvyRED | Social Business and Digital Marketing Leader

This blog reflects my thinking about innovation, digital transformation, social brands, societal trends and how they converge to drive social business. I am privileged to have worked with global brands and to have gained broad experience in marketing, mobile, search and enterprise technology to shape my perspective.

Agency travels:

  • Ogilvy & Mather, IPG/Reprise Media, iCrossing & Armchair Media

Enterprise technology:

  • Software AG

Client experience:

  • CPG ::  Esteé Lauder, Nestlé
  • Financial ::  Allstate, Discover, Fidelity Investments, ING, State Street Bank, Zecco
  • Pharma ::  Merck & Co.
  • Restaurant and Bev ::  Darden Restaurants, The Coca-Cola Company, Yum Brands
  • Trasportation ::  UPS
  • Government ::  NASA, Navy
  • Higher Ed ::  DeVry University, Emory University, Florida Community College at Jacksonville
  • Media ::  Associated Press, CBS, Houghton Mifflin, Turner Broadcasting Systems
  • Retail ::  Target, Express
  • Tech ::  Microsoft, Google,  U.S. Cellular

Startup consulting:

  • Slideshare
  • Dabble
  • Cancer Social Network

Speaking and panels:

  • SXSW, OMMA, Social Media Club, Social Media Clubhouse, ExactTarget Connections, YPulse Youth Mashup, The 140 Characters Conference, AdTech SF, Giant Screen Cinema Association, Georgia Product Development Association, PR Camp Atlanta & New York, New Media Atlanta, Product Camp Atlanta

Let’s talk …

contact :: Peter Fasano

E ::  peter at mass-logic.com
M ::  four zero four 822-0758
T ::  @pfasano

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The contents of this blog are my personal opinions and not those of my current or former clients/employers.

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