Meet Rohit Bhargava (@rohitbhargava), author and social media expert, and join other local social media gurus on April 26th at Midtown’s newest hot spot, HobNob Neighborhood Tavern, for an evening of offline social networking and drinks. Bring along your friends and colleagues.
We have a special guest joining us – Lon Safco (@lonsafco), author of The Social Media Bible, at our Tweetup.
Please join us and share.: http://bit.ly/aSaeqS
When: Monday, April 26th from 6-8 PM
Where: HobNob Neighborhood Tavern.
Who: Rohit Bhargava, author of Personality Not Included
Why: Networking and Social Media conversation.
Cash bar available. HobNob is located at the corner of Piedmont Avenue and Monroe Drive 1551 Piedmont Ave NE Atlanta, GA 30324 404-968-2288
What a privilege to join this fantastic crew for a stimulating conversation. I had an impromptu and long crazy taxi ride to the lake house – arriving just minutes before the live stream. The taxi conversation with my new agency-friend Damon Crepin-Burr (@Damoncb) me to reflect on my last year of global social media marketing strategy and insights with our common global CPG client to prepare for the appropriately timed Sunday talk show style conversation. Fortunately I had read the shelve of books produced by my colleagues in the round. Perhaps the archive of my Twitter stream may qualify me as micro-author . Someday the book will come …
Have a read of the great post excerpt from Kristie Wells (@kristiewells) and the embedded video below:
What does Maximizing Engagement mean?
Industry experts, gathered (Sunday March 14, 2010) afternoon to share their insights and share examples of brands using the Social Media tools to engage with their customers.
David Meerman Scott (@dmscott): Author of The New Rules of Marketing and PR and the new book World Wide Rave
Paul Gillin (@PGillin): Author of The New Influencers, Secrets of Social Media Marketing and The Joy of Geocaching
Mike Lewis (@BostonMike): VP Marketing @Awarenessinc
Brian Solis (@briansolis): Author of Engage and co-author of Putting the Public back in Public Relations
me (@pfasano): Social Media Strategist and founder of mass+logic
A couple key takeaways:
Paul Gillin: Early findings in a research report he is working on with Awareness finds companies are getting comfortable with the tools and expanding their reach, however, there does not seem to be a standard for determining ROI across any of them.
Peter Fasano: Produce content authentically. Do not be who you think you need to be, be who you are.
David Carter: Don’t try to use all the tools at once. Start slow and add to your ‘portfolio’ as you can manage. Looks bad if you have an account somewhere, but no one is there monitoring and maintaining it.
Chris Heuer: It is not about your time commitment, but about your commitment over time.
. Someday the book will come …
