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THE BUSINESS OF BEING SOCIAL:: it’s all about the data 0


Excellent recap from the 2015 Mobile World Congress.

Mobile World Congress 2015: Full Recap from Ogilvy & Mather

Why We Share? Research from Social@Ogilvy 0


Global research from Social@Ogilvy and SurveyMonkey capture great regional and cultural insights about why we share in social.

Why do people share on social media? Global survey results from Social@Ogilvy

What do you know about Social Content Optimization? 0


I really like this infographic series from that captures the social content keywords by top publishers that grabbed the most attention.
Key takeaways:

  • Positive adjectives
  • Knowledge-based verbs
  • Photos

More brand publishing details in this post from Contently.


Going native? Watch John Oliver explain… 0


“Native Ads are like raisins in a cookie…nobody wants them there.” Brilliant perceptive on the trouble with native advertising and the fall of media literacy. Watch John Oliver at work:

Thinking about the social data and content… 0


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