ClickZ assembled the inputs from a few folks in the marketing and tech biz to package our POVs into this post. It reads like Nathaniel Perez (@perezable) and I are studying the same playbook…Wearable Tech and The Internet of Things are the center of our attention. Read the post and the insights from me and other contributors at DigitasLBI, Organic, Pandora, BBDO, TBWA\Chiat\Day, SapientNitro.
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We gather here for late night conversations yielding the most value and percolate for the months following. I anticipate conversations this year will bubble up into three focus areas – Big Data, The Internet of Things and Collaborative Economies. The event proves the market supply and demand opportunities that drive collaborative economies – I booked my stay at Airbnb and will navigate the city with via UberX and a shared bike. The Internet of things driving home, car and health tech are exploding as consumers embrace quantifying and optimizing their daily lives. Together, these two trends are driving the insights and innovation for the startup and corporate worlds through big data. Meet me for a drink after 1 AM to carry on the conversation.
Join me at the OMMA SXSW – Saturday, March 8th 2:30 PM CT
I will be moderating the Rockstar panel: Native Uprising: Is Content The New Advertising?
Mark Howard, Chief Revenue Officer, Forbes
Stephanie Losee, Managing Editor, DELL @slosee
Sebastian Tomich, VP of Advertising, NY Times @SebTomich
Jordan Vlator Slabaugh, Director, Marketing & Social Media, Spredfast @jordanv
Location: Textile, 310 East 3RD ST, AUSTIN (directly across street from Austin Convention Center)
Thanks to AdAge for the interview and mention in the article.